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Red Jasper


Marketing for Entrepreneurs: 

You are an intern for a major beverage distributor that is considering launching a new beverage product in the crowded beverage industry, BUT they want this beverage to be aligned with an existing personality: YOU.

Red Jasper is a natural cranberry lemonade energy drink targeted towards women. It's not a drink for the gym; it's designed to support an active lifestyle and inspire users to approach life head-on. Unlike energy drinks such as Red Bull and Celsius, which often target a male demographic and may contain ingredients that raise health concerns, Red Jasper focuses on natural energy sources from fruit and vitamins. This approach aims to appeal to women seeking healthier, more transparent options without compromising on the energizing effect they desire.

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