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Content Creation

Since I was young, I've been intrigued by how beautiful our world is and how everyone has a different perspective of its beauty. Being able to capture beauty in various ways is why I love making content. In high school, I became committed to photography, winning several awards, being heavily involved in the yearbook, and even doing freelance photography on the side. This passion developed further in college and eventually led me to work for Amanda Perna. She holds many titles—designer, author, news co-host, shop owner, and mom—and I was in charge of showcasing her involvement in Summer 2023.

Media for Amanda Perna

Highlighted Videos

Amanda Perna X Woman's Day Magazine 

The chief editor of Woman's Day Magazine spent the day with Amanda Perna on her News Channel and at her successfully woman ran business. I was tasked in making a video that was featured on both WDM and Amanda Perna's Instagrams

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Clothing Showcase

In order to show off the beautiful clothes, I would use myself and my friends as Models. 4 new lines of Spring, Summer, Fall, and Winter were coming out and I had to chose how and where to capture them in different South Florida scenery. 

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Special Events

Amanda Perna is a cohost of Delray Morning Live news channel. Through this she receives many invitations to showcase different events and activities around South Florida. She also hosts events like bracelet making. Creating these videos showed the different areas in life that Amanda is involved in. 

 

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Behind the Scenes

The House of Perna prides itself on using only the "highest quality eco-friendly materials" in all their accessories and clothing. We used videos from artisan partners in Morocco creating the bags. Amanda also had me take BTS videos to provide authenticity to her customers. When people know where their clothes are coming from, they are more likely to support the brand

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